About us

Established in 1994, Xiamen Gulong Import and Export Co., Ltd. is a wholly state-owned enterprise under Xiamen Light Industry Group Co., Ltd., with a registered capital of RMB 150 million. The company adheres to market orientation, focuses on economic benefits, strengthens marketing model innovation to vigorously implement brand development strategy, and continuously promote enterprise transformation and upgrading. The company has developed into a comprehensive supply chain operation company focusing on food export, frozen meat import and sales, liquor import and sales and bulk commodity trade. The company has established good business relations with hundreds of domestic production enterprises and trading partners throughout more than 80 countries and regions in the world. 

The company adheres to the corporate philosophy of Xiamen Light Industry Group Co., Ltd. of holding the banner of moral enterprise, taking the road of high quality, and becoming a century-honored enterprise, and follows the corporate vision of providing the society with “green, healthy, comfortable and convenient” products. Since 2008, it has been taking an active attitude to explore the domestic market, and regarding the creation of independent brands as its principle line, focusing on speeding up the expansion of self-employed business, and making continuous efforts to innovate business, which promoted the sustainable development of the company. The company have established three independent brands of LA GLOIRE, Mäßtzin and TASTY, and imported liquor, beer and whisky, as well as imported food such as oil and frozen meat in small packages. At the same time, Gulong Import and Export Co., Ltd. takes active measures to create an online supply chain platform, displays and sells our products through Internet platforms such as “QSHMALL” under the auspices of Xiamen Light Industry Group Co., Ltd., TMALL TASTY Flagship Store, JD Gulong Import Liquor Store, etc.  

Xiamen Gulong Import and Export Co., Ltd. is committed to building a comprehensive industry chain of healthy food to provide consumers with safe, green and healthy food.